There are five main success points which make content great: 

Clients are onboarded properly

Please check whether the client received a proper onboarding in Scoro If not schedule one with him/her.

Briefing creation and management 

Check the briefings in use. Is the client using the latest briefing templates? How are the details specified? When was the last update? Also, make sure to check existing CSV uploads and existing briefing templates on compatibility with each other. 

Common mistakes include: 

  • The client used the briefing and the same wording in column "L"
  • The client is using Place holders [Title], [KW1], [KW2] -> This might not be supported in the future. 

Layout creation and usage 

Is the client using layouts? 

If not create them.

If yes check the layouts which the client is using. 

Are they using the export structure blocks in a way to instruct the writing flow? 


Linguist casting and management

Check if the client uses linguist groups. 

If not create them. 

If yes, check the 

  • quality  level, 
  • activity status, 
  • and industry expertise 

of these authors & clean the groups and add more relevant authors. 

This is also a great opportunity to ask the client whether they are interested in a paid linguist casting.

Regular meetings with marketplace core and managed service clients 

The regular meetings shall always touch on the 4 points above (there is always room for improvement. Check when the last call was with the clients (in the client dashboard for managed service clients and in Scoro for Marketplace core clients) 

  • Managed service clients MUST be on a call at least once a month.
  • Marketplace (core) clients SHOULD be on a call at least every two months